Sarah has recently started using a digital app to manage her mental health. The app clearly explains how her data will be used and her right to opt out or delete it at any time.
As she uses the service, Sarah notices that the advice and resources are based on NHS guidance, with no ads or brand promotions.
Every page includes links to studies and trusted health guidelines, so Sarah feels confident that the information is trustworthy, transparent, and grounded in evidence.
This report outlines the development of the Picker Principles of Person Centred Digital Care. Drawing on research with service users, healthcare leaders, and existing policy frameworks, the report introduces five key principles: convenient and flexible, empowering, inclusive, secure, and trusted and ethical. It also explains the research methodology behind the principles and explores how they can support the design, delivery, and evaluation of person centred digital health services.
