This involves choosing the care experience that you want to transform for patients and families.

A care experience is defined from the patient’s or family’s point of view. It is their experience of a particular aspect of care, often centred on a particular clinical condition or presentation, for example, the care of people attending A&E with a hip fracture, or a child with asthma. It comprises what then happens to the patient and their family, regardless of the organisational boundaries. You can select broad or narrow care experiences, or segments of a long care experience, as long as you do not lose sight of the whole care experience, perhaps to be tackled by future projects.